Kids 21, K11
Hong Kong
Our recent collaboration with Kids 21 for their new store in K11, Hong Kong, builds on the brand’s signature themes of playfulness, curiosity, and creativity. The design transforms the shopping experience into one of exploration and delight, from the sky-blue ceiling and cloud-shaped lighting to the tiny bees inspired by the brand’s logo, placed at children’s eye level to create moments of discovery and play. Every detail was considered to engage young visitors, encouraging them to interact with the space as they browse.
The display joinery was designed to be fully adaptable, allowing staff to reconfigure the layout with ease for new collections or seasonal changes, maintaining a sense of freshness while ensuring functionality and flow.
The result is a vibrant, flexible environment that balances retail practicality with childlike imagination.
